![]() ![]() ![]() ![]() The program, unveiled by chief executives of the nation’s largest theater chains a couple of weeks ago, includes protocols on mask requirements and air-filtration systems. To persuade moviegoers that the silver screen experience is safe, many theaters - locally and nationwide - have opted to participate in CinemaSafe. (Kristian Carreon / For the San Diego Union-Tribune) “I predict the response from people for quite some time will be, ‘Is this really worth it?’” “There’s no question that people’s attitudes towards going to the movies have been, in my view, permanently impacted by the pandemic,” said Tom Nunan, lecturer at the UCLA School of Theater, Film and Television. “Cinema has survived all these years because shared experience is at the fabric of who we are,” Obloquy said. The company runs 30 locations across the country with four reopening in San Diego County this week. Is that the power of cinema? Luis Obloquy, CEO of Cinépolis USA thinks so. The Lot said that as of Wednesday afternoon, its Liberty Station location had already sold more than 300 tickets for showings scheduled between Wednesday and Sunday, including more than 80 tickets for Wednesday’s opening night showings. Some locations are seeing encouraging signs. Domestic ticket sales so far this year total $1.8 billion, a 78 percent decline from the same period in 2019. ![]()
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